Backlinks (or back-links, also known as incoming links, inbound links, inlinks, and inward links) are incoming links to a website or web page. Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today their significance lies in search engine optimization. The number of backlinks is one indication of the popularity or importance of that website or page. The importance of backlinks to your website or webpage is quite high, especially if you are a business or organisation who realise heavily on search engines to drive traffic to your website.

The majority of search engines work in the same way, they crawl your website on a regular basis to find the keywords which are associated with the relevance of your website. The importance of using keywords in your domain name, page headers, meta tags and content is essential if you want to be connected to the correct keywords that best describe what your website is about.

The biggest question is, when your website is listed (or indexed) in the search engines how do you get further up the list and nearer to the first page? The simple answer is that a search engine also looks at how popular your website is, this mean visitors and number of backlinks. Naturally the websites that have been online for a long time will be listed higher than a website that has only just been listed; this is because of the number of visitor and backlinks.

The onebrowse network offers a simple solution to improve the number of backlinks to your website. We have a growing network of websites all live and listed within the major search engines, when you list your website to our network we place a website link on each and every one of our websites within the onebrowse network, resulting in a growing number on backlinks to your website. To get your website listed in our network take a look ‘Service page’ now.